Hails & Fails – June 21st 2024

The Euros has officially begun! With pubs across Manchester packed full of football fans convinced it’s coming home (because it is). But as Europe’s best football teams win or lose, so do some of the world’s biggest brands.

Skims proved that timing is everything, Reiss successfully jumped on a TikTok trend and pop star Sabrina Carpenter served up some sass. While another pop star, Justin Timberlake, replaced the stage with jail in a terrible fail.

HAILS

Summer 2024 Skims girl

Kim Kardashian’s fashion brand Skims went viral this week for the impeccable timing of a partnership with Bridgerton Season 3 star Nicola Coughlan.

After recently partnering with England’s poster boy Jude Bellingham just before the Euros, the brand has done it again by promoting their Soft Lounge Long Slip Dress with the actress who has had the nation’s eyes glued to Netflix.

If there’s one thing Kim has nailed, it’s picking the perfect brand ambassador at the absolutely perfect time.

Mairi Hale – Senior Social Media & Influencer Manager: “By partnering with such current public figures, it demonstrates how in tune they are with social media trends, even those across the pond.”

Summer 2024 Skims girl

I’m looking for a man in… Reiss?

If you’re on TikTok, you’ll know every lyric to the song “I’m looking for a man in finance”.

And this week, office wear brand Reiss jumped on the trend for fame and fortune by holding a surprise flash mob to the song.

Hiring a group of finance men to break into dance in famous financial districts of London, as well as outside Reiss stores, the brand has gone viral for the feel good content that perfectly taps into TikTok dance culture.

“Stop looking, we’ve found them”, read the video’s captions.

Jess Redfearn – Midweight Creative: “This is a great example of a brand not shoehorning content onto TikTok, but rather having an idea that organically lives on it. I’m obsessed!”

I’m looking for a man in… Reiss?

I’m working late because I’m a barista

American singer Sabrina Carpenter worked a barista shift at a popular London coffee shop this week – delighting her fans with free espressos!

The 25-year-old pop star who recently rose to fame with her viral TikTok song ‘Espresso’ was captured making coffees behind the green counters of Blank Street Coffee – a clever nod to her smash hit.

Mariella Cunningham – Senior Influencer Account Executive: “Blank Street is known for their great PR & Marketing campaigns, so this collab with Sabrina is the perfect fit – offering customers that surprise and delight moment – being served by the pop star with her new release being played in the background – simple yet very effective.”

I’m working late because I’m a barista

FAILS

Justin Timberlake arrested mid tour

Pop star Justin Timberlake was arrested for drink-driving in New York this week, months ahead of his Forget Tomorrow world tour coming to Manchester’s Co-op Live.

According to reports, the star ran a stop sign while driving a 2025 BMW, before drifting out of his lane and being pulled over.

The star is reported to have uttered “This is going to ruin the tour” under his breath whilst being arrested.

Cry us a river, JT…

Mondie Tombre – Social Media Account Executive: “What goes around, goes around, goes around, comes all the way back around, JT. What an embarrassing mistake to make mid tour. Let’s see if his future tour dates are affected…”

Justin Timberlake arrested mid tour

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