Introducing the Brazen “I Do, You Do” Agency & Client Services Charter

At Brazen, we say that our clients are King!

They fuel the agency engine and command respect. Equally, as a proud people-first business, we recognise that our incredibly talented team are just as important - Kings, Queens and in-betweens, your partners in crime, Bonnie to your Clyde, Thelma to your Louise – you get the drift.

We’re ‘Yes’ people, ‘No’ people, ‘are you sure’ people and, ‘what about this’ people. We’ll challenge, consider, and give you the confidence to bravely put your best foot forward. We’re your biggest fans and we’ve got your backs.

We’ll be daring for you! Consider us a powerhouse of ideas, passion and tenacity that wants to collaborate and get into bed with you – sexy, right?

We know the best relationships are built on mutual trust, respect, and brutal honesty - that is OUR VOW TO YOU, our most valued client partners.

Our 10 “I Do, You Do” promises

  • Invest in each other

    I DO - Brazen Pledge

    We’ll take the time to get to know you and we’ll put ourselves out there. We’re in this for the long-term – we hope you are too

    YOU DO - Client Pledge

    We’ll introduce Brazen to the wider business and other agency partners; help them to make useful connections to gather the information and insights needed to do great work

  • Have clear lines of communication

    I DO - Brazen Pledge

    We’ll set formalised contact and feedback sessions but, expect to hear from us more regularly as we go above and beyond to present opportunities happening ‘right now’ or get something sorted before it becomes an issue or an endless email trail

    YOU DO - Client Pledge

    We’ll welcome new ideas with open arms and make sure you get the feedback and access you need to progress things quickly.

  • Listen & learn

    I DO - Brazen Pledge

    We can only do our best work when we’re in full possession of all the facts and have all the information to hand, so don’t hold back with the detailed briefs. It’s about commitment, accountability, transparency, being proactive, problem-solving, delivering measurable results and always finding ways to do things better

    YOU DO - Client Pledge

    Evaluation of PR activity is essential and, we understand we need to make sure we commit time and budget to make it meaningful

  • Put our best feet forward

    I DO - Brazen Pledge

    We’ll make sure you get the best fit account team with the right skills for you and, our ‘get stuff done’ culture means you can access the rest of our brilliant minds if needed too

    YOU DO - Client Pledge

    We know that working with an agency is an investment and we’ll make sure we put the best contact in place to get the best from their agency partner

  • Value each other

    I DO - Brazen Pledge

    We’re proud of the work we do for you. We work smart and deliver great results - on time and on budget. Our consultancy time is a finite, measurable resource so if we leave you wanting more, over and above the original brief, that’s fine too; we’ll agree a cost structure for more deliverables that’s totally transparent and agree it up-front

    YOU DO - Client Pledge

    We respect that time is money. Anything over and above our agreed scope of work will have to be negotiated in addition to fees

  • Be understanding

    I DO - Brazen Pledge

    We’ll be there for you round the clock if things get hairy, but we’re also mindful we’re all human with homes to go to

    YOU DO - Client Pledge

    We’ll mutually respect each other’s ‘out of hours’ time and only eat into it if we absolutely have to

  • Be accountable

    I DO - Brazen Pledge

    Our brave approach to creativity and challenges will always be grounded in insights and fact and, we’ll treat your budget like it’s our own hard-earned cash – always looking for best value without cutting any corners

    YOU DO - Client Pledge

    We can’t expect a Ferrari on a Corsa budget so tell us what’s achievable from the ‘get go’ and manage our expectations. We also know that time is valuable and you’re not a bank so we pledge to honour agreed payment terms

  • Always deliver

    I DO - Brazen Pledge

    We know a deadline is a deadline. But if we need to re-think, reset and revise, we’ll let you know in good time. We also believe in quality and will try our best to always get it right first time. On the odd occasion we don’t hit the mark (we’re only human). We promise to fix it quickly and to our best ability

    YOU DO - Client Pledge

    We accept that sometimes things can happen, out of our control that can de-rail the plan. We promise to be open to solutions and to the idea that (sometimes) things take a little longer than first thought

  • Respect each other

    I DO - Brazen Pledge

    We believe in honest and constructive feedback. We ask that we’re all mindful of the words we use so as not to disrespect or add stress to a situation. We have a zero tolerance to harassment of any kind and will immediately raise any issues should they arise

    YOU DO - Client Pledge

    We’ll deliver feedback in a constructive way and make sure our team is accountable for its behaviours at all times

  • Encourage & love our differences

    I DO - Brazen Pledge

    We value all cultures and diversity. We know that our people follow many faiths and beliefs (or none) and that they may have special days that we need to honour

    YOU DO - Client Pledge

    We’ll embrace all the wonderful, colourful characters a relationship with Brazen has to offer

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