How we trended on Twitter by serving frozen Pizza to gourmet experts for Dr Oetker Ristorante

Make it happen   Capture the imagination of the media while highlighting and demonstrating ‘pizzeria credentials’ of Dr. Oetker Ristorante frozen pizza

What we did   Launched a high-class pop-up pizzeria in Manchester’s trendy Northern Quarter and brazenly served Dr. Oetker Ristorante frozen pizzaa to a room full of esteemed food reviewers (which we didn’t admit until the end of the night)

Screen time   50+ pieces of national coverage and international hits in Canada, Netherlands, Germany & Finland, winning a reach of 50m and social engagement of 281k consumers, which meant it trended on Twitter