Brazen worked with the SEA LIFE marketing team to craft a reopening news story for national use that covered each of the safety measures sites were adopting to protect staff and visitors. The team also held calls with the manager of each SEA LIFE site to gather some personality-led news stories that could be used to garner hero coverage for specific sites both nationally and regionally.
One story focused on a site’s aquarists naming a rescued seal pup after pandemic hero, Sir Tom Moore, while another focused upon Gary the Grouper – a fish which enjoyed watching RuPaul’s Drag Race during lockdown (yes really!).
Meanwhile in Brighton, six newly birthed baby sharks were named after the cast of ITV’s This Morning; Phillip, Holly, Ruth, Eamon, Gino and Josie.