How we created a super-hero for iconic tinned meat brand PEK and won on social media

Make it happen   Devise a strategy to add new personality to the iconic PEK pork brand

What we did   Created PEK Man, the ultimate tinned pork superhero, and brought him to life in his very own series of 12 social network video shorts

Screen time   Amazing engagement with loyal PEK fans who fell in love with our dedicated PEK Facebook page & the PEK Man Twitter page, helping notch up a reach of 30k per video