How we turned Swedish folklore into a showstopping live visual stunt for Rekorderlig

Make it happen   Drive awareness of cool Swedish cider brand Rekorderlig at a key time on the sales calendar

What we did   Installed a 12ft floral sculpture outside Liverpool Street station, encouraging Londoners to pick flowers from it to find their lover (as depicted in Swedish Midsummer folklore)

Screen time   10 pieces of coverage, social reach of 70k+, 200 bouquets of flowers handed out and huge engagement with public