Optical Express

To drive awareness for Optical Express’ laser eye surgery offering amongst a 20-35 year-old audience and address the fear factor we devised a rolling programme of influencer activity and began outreach to a series of ‘glasses wearing’ influential reality TV and millennial celebrities

In return for the surgery, the influencers would give an exclusive media interview and have their experience filmed by Brazen’s in-house video production division, Brazen LIVE.

The Optical Express influencer campaign featured Celebrity Love Island’s, Alex Bowen and Olivia Buckland, reality TV star, Jodie Marsh and Insta-star and model, Demi Rose Mawby.