Brazen is a retail specialist PR agency, having worked with multiple familiar High Street brands over the years – including Wilko, Magnet Kitchens, Optical Express, Silentnight, Phones 4u, T-Mobile, Littlewoods, Iceland and many more.
Our team is highly experienced in all areas of retail PR (both traditional and e-commerce) and has executed multiple award-winning, results-driven PR programmes all focussed on driving footfall and web traffic, increasing sales and growing market share.
The retail landscape is progressively competitive and shopping behaviour is changing. It’s no longer purely about product and price – brand personality is just as important as consumers don’t just buy what you do, but why you do it. Brands that clearly demonstrate reasons to believe and are able to emotionally connect with their customers are much more likely to drive brand advocacy and loyalty.
At Brazen, we really drill down into the objectives – what are we trying to achieve through comms? Whether you want to drive brand awareness, change public perception, boost traffic to your website, increase your sales or launch a specific new range, it’s crucial we understand our client’s ambition. Once we’ve got that nailed, we devise the strategy (the ‘how’), agree the key messages, pinpoint your target audience, and set some deliverables (desired outcome).
As well as executing perfectly-timed proactive PR campaigns for our retail clients, we also strongly believe in the power of newsjacking and reactive comms in the fast paced, traditionally seasonal retail space. Timing and topicality can be the difference between landing blanket coverage and a lead balloon. The retail team at Brazen works hard to hook products or brand stories onto a key moment in time or season in the British calendar to ensure relevance and the best shot at coverage.
Being creative to stand out is what Brazen’s all about – but it’s always rooted in a killer insight, delivered at exactly the right time with a clear expectation on what it will achieve. The beauty of retail PR, especially online retailing, is that it’s highly measurable – once the campaign is live, we can track its performance through web clicks and sales to ensure we’re meeting (and smashing!) the set KPIs. That’s what keeps our clients coming back for more, time and again.
Key PR activity for our retail clients includes: strategic planning, store and product launches, local community engagement, product placement programmes, brand ambassadors, range previews, news creation, ideas workshops, third-party promotions, media programmes, trend reports, research, surveys, stunts, photocalls, online PR, social networking, online marketing, corporate profiling, trade and B2B PR, issues management and more.
Our retail clients past and present include: