Brazen loves to shop
The retail industry is one that is fast-moving and ever-changing, meaning that the landscape is progressively competitive and shopping behaviour is changing. It’s no longer purely about product and price – brand personality is just as important because consumers don’t just buy what you do, but why you do it.
Brands that clearly demonstrate reasons to believe and are able to emotionally connect with their customers are much more likely to drive brand advocacy and loyalty. As retail is one of the fastest-moving industries that is constantly growing and adapting, it takes an energetic and active retail PR agency to stay ahead of the ever-changing trends.
Brazen PR – Specialists in retail PR
Here at Brazen, we are a team of retail PR experts, having worked with multiple familiar High Street brands over the years, including Wilko, Magnet Kitchens, Optical Express, Silentnight, Phones 4u, T-Mobile, Littlewoods, Iceland, and many more.
Our team is highly experienced in all areas of retail PR (both traditional and e-commerce) and has executed multiple award-winning, results-driven retail PR programmes all with the focus on driving footfall and web traffic, increasing sales, and growing market share.
At Brazen, we really drill down into the objectives – what are we trying to achieve through comms? Whether you want to drive brand awareness, change public perception, boost traffic to your website, increase your sales or launch a specific new range, it’s crucial we understand our client’s ambition.
Once we’ve got that nailed, we devise the strategy (the ‘how’), agree the key messages, pinpoint your target audience, and set some deliverables (desired outcome). We have this slick and data-driven approach to ensure that your retail public relations campaigns achieve the desired results in the best way possible.
What to expect from a retail PR agency
As well as executing perfectly-timed proactive retail public relations campaigns for our clients in the industry, we also strongly believe in the power of newsjacking and reactive comms in the fast-paced, traditionally seasonal retail space.
Timing and topicality can be the difference between landing blanket coverage and a lead balloon. The retail team at Brazen works hard to hook products or brand stories onto a key moment in time or season in the British calendar to ensure relevance and the best shot at coverage.
Being creative to stand out is what Brazen’s all about – but it’s always rooted in a killer insight, delivered at exactly the right time with a clear expectation on what it will achieve.
The beauty of retail PR, especially online retailing, is that it’s highly measurable – once the campaign is live, we can track its performance through web clicks and sales to ensure we’re meeting (and smashing!) the set KPIs. It is through this record of achieved KPIs that we deliver some of the very best memorable retail public relations campaigns. That’s what keeps our clients coming back for more, time and time again.
Key PR activity for our retail clients includes: strategic planning, store and product launches, local community engagement, product placement programmes, brand ambassadors, range previews, news creation, ideas workshops, third-party promotions, media programmes, trend reports, research, surveys, stunts, photocalls, online PR, social networking, online marketing, corporate profiling, trade and B2B PR, issues management, and more.
Our retail clients past and present include: