Travel PR has been revolutionised over the years thanks to the explosion of social media and influencer marketing – adding to the wealth of traditional travel PR techniques at a top-flight PR agency’s disposal.
And Brazen is right at the heart of it, creating award-winning, exciting, original content-rich travel and leisure PR campaigns that not only build brand awareness, but drive sales, footfall, sell rooms and secure bookings.
We’ve worked with individual hotels, hotel chains, tour operators, cruise operators, airlines and OTAs and have delivered bespoke campaigns for each to deliver against their specific set of KPIs. Looking after brands including Emerald Waterways, LateRooms.com, My Travel & Al Fresco Holidays.
Our approach to travel PR is to capture the hearts and minds of the target audience and ensure that they click through to the website, call a tracked phone number or download a brochure to ensure that our activity is fully accountable and can be tracked against sales.
We have placed coverage for clients who have seen particular dates or holidays sell out within a weekend due to the in-depth and inspirational nature and also the fact that we’re very buttoned down in terms of media targeting to appeal to the right audience.
This could be a cleverly targeted mummy blogger campaign, traditional press campaign to reach the grey market or a bespoke link building and content creation campaign to get a client onto the first page of Google for organic search.
We’re a well travelled bunch at Brazen and love nothing better than being able to really get under the skin of a destination and brand.
Our travel PR experience goes hand in hand with our destination marketing and we will employ similar tactics for new airline and holiday launches.
Key PR activity for our travel and leisure PR clients includes: national travel media relations, press trip management, blogger and influencer trip management, brochure/destination launch events, late deals, promotions, e-alerts, topical news releases, surveys, creative stunts, photocalls, celebrity endorsement and trips, travel trade media relations, website and microsite building, SEO and online marketing.
Our clients past and present include: