An incredible track record
Brazen has been responsible for hundreds of award-winning destination marketing, entertainment-led and tourism PR campaigns for high-profile visitor and tourist attractions, seaside resorts, new venues, shows, festivals and events in and around the North West and UK.
We’ve driven footfall to many of the north west’s top tourist destinations including Madame Tussauds, The Blackpool Tower, Blackpool Tower Dungeon, Blackpool Resort, Legoland Discovery Centre, Chill Factore, Great Northern Warehouse, The Corn Exchange and The National Football Museum.
We’ve also launched and managed multiple bars, nightclubs and restaurants to critical acclaim.
Our approach to destination marketing
At the heart of our approach? Getting bums on seats and getting people to vote with their feet!
We drive coverage and social media conversation pre-launch, deliver a show-stopping launch itself and ensure our creative destination marketing tactics continue to drive high levels of awareness post-launch and beyond.
Our creativity knows no bounds when it comes to delivering strong destination marketing strategies and tourism PR campaigns for many years after the attraction itself has launched and we pride ourselves on continuing to ensure high footfall and showing that our activity really does get people into the venue.
Key PR activity for destination marketing
Key PR activity for our destination marketing clients includes consumer PR services, UK and international launch events, parties, press conferences, celebrity openings, news generation, grassroots events, guest list management, sponsorship, celebrity ambassadors, photocalls, stunts, media relations, blogger relations, online PR, social media management and networking, online marketing, issues management, UK and international event planning, ideas generation, logistics, set design, venue finding, budget realisation, event staging, health and safety, risk assessment, insurance, theatre production, AV management, promotional crews, supervision of subcontractors, catering and hospitality, guest list management, exhibitions, live tours, experiential and guerrilla campaigns, trade events, sampling, seminars, conferences, festivals, galas, fun days, internal events, sponsorship partners.
Plus full consumer PR and trade PR support, including filming and seeding through all social media assets, plus traditional event PR and publicity.
Our clients past and present include: