Challenge & Solution
Magnet Kitchens challenged Brazen to build strong emotional connections with parents by showing the reality of family life
– mess, tantrums and all!
Results & ROI
Brazen responded with a social media and digital strategy featuring digital influencers’ family kitchen memories and emotive social media videos created by Brazen Live. This content drove customers to a contest microsite where their best family kitchen memories were converted into sharable social media graphics. Finally, Pinterest trend boards and retargeted social media ads were used to convert leads into sales.
