Blackpool’s Bouncing back into the headlines
Idea
We created an award-winning PR stunt campaign to promote Merlin Entertainments & Blackpool Council’s #BlackpoolsBack ATL campaign.
How? We erected a world record breaking 18m beach ball on Blackpool beach and made headlines across the globe with this televisual stunt!
Plus ran a mummy blogger engagement programme, brought 30+ national media on press trips to Blackpool, and created an online resort guide written by children for children.
Impact
135
Hits
132m
Reach
350k
Visitors driven to resort
CIPR
Consumer Campaign of the Year – Gold
Award
Winning