Kerrygold Creates Edible Meadow Cake
Idea
We created an edible giant Irish meadow CAKE for Kerrygold Butter to raise awareness of the brand’s new ATL ‘Tales of the Meadow’ campaign.
We served 4,000+ slices of cake to London commuters, gained mass talkability, and generated nation-wide headlines.
Impact
40+
media hits
182k+
Social reach
4k+
slices of cake sampled
1k
vouchers handed out
3k
free Tales of the Meadow books handed out
