GLOBE SPOTTING – JANUARY
PR CAMPAIGNS AND STUNTS
FORGET BREXIT IT’S MEGXIT
WHAT?
Madame Tussauds London booted Harry and Megan’s wax figures out of the royal line-up.
WHO AND WHEN?
In the heat of the Megxit announcement, an empty space was left
where the royal couple’s wax figures once stood in one of the capital’s
busiest attractions.
WHERE?
Alongside a social media storm, the royal departure was picked up
across the globe in print and online media.
WHY?
It’s brilliantly reactive and was always guaranteed to cause a stir on the
back of one of the most controversial Royal announcements ever.
#SAINSBAE
WHAT?
The British supermarket hilariously responded to Beyoncé’s new
clothing line, which missed the mark for originality.
WHO AND WHEN?
Reacting to numerous memes after the Adidas and Beyoncé
collaboration story dropped, Sainsbury’s responded with an image of
their ‘original’ uniform with the caption “Repping since 1869 😉”
WHERE?
The supermarket’s reactive content landed widespread national online
coverage, and was roundly celebrated in PR Week and Campaign
Live.
WHY?
Breaking away from their traditional marketing, Sainsbury’s showed
how their fun brand personality resonated perfectly with a younger
audience.
STRICTLY ON ICE
WHAT?
A change from the dance floor and the cobbles, in January Brazen
challenged a much-loved TV personality to ski, but with a twist…
WHO AND WHEN?
Known for her Samba on Strictly and her sass in Corrie, Catherine
Tyldesley took to the slopes for our client, Chill Factorᵉ, to take on the
challenge of learning to ski in one day!
WHERE?
Her day on the ice scooped national online coverage in the Daily
Express, The Telegraph, Daily Record and Daily Mail, alongside
celebrity favourites OK! Online and Yahoo!
WHY?
An Chill Factorᵉ challenged Brazen to make fame (and fortune) for
its Learn To Ski sessions and that’s just what we did driving blanket
coverage and a 3% uplift in web traffic.
VIRGIN VS BT BULLSH*T
WHAT?
The brand, famous for its cheeky TOV, showed its brand colours when
responding to their competition
WHO AND WHEN?
After telecoms giant BT targeted Virgin Media in a billboard campaign
damming their service, Virgin took back control in true brazen form –
parking a van next to the ad with ‘b******t’ writ large across the side
WHERE?
The striking stunt was lauded by PR and marketing gurus at Famous
Campaigns and The Drum as well as proving a real hit in
telecommunication trade titles
WHY?
In what could have been a tense stand-off, Virgin Media turned to
guerrilla tactics to create noise and proved they are not a brand to be
messed with!
TRENDS
VEGANUARY
Are you even in 2020 if you’ve not sampled the
range of goodies from the biggest Veganuary to date?
Our meat consumption is on the decline, millennials are turning to plant-based diets and
all the big players throughout January launched new vegan products. Greggs won a host of
national hits and viral social content with the follow up to the vegan sausage roll, the vegan
steak bake. And our very own Chicago Town created their first vegan pizza, securing them a
slice of the action.
NEW YEAR ROUND TWO
Maybe not the most adorable symbol for the Chinese New Year, but this January many brands
shouted about the year of the rat!
Nike, AirBnb and many more played homage to the celebration by promoting emotive rich content across their
social channels. In true Brazen style, we also celebrated the dawn of the new year for our coolest client, Chill Factorᵉ.
A 22-metre long dragon* took to the slopes, securing coverage across online
titles and regional TV.
*Disclaimer, it was not a real dragon…
#DollyPartonChallenge
We’re all guilty of it, and last month Dolly Parton broke the internet exploiting our
shameless profile picture habits. Daring and creative brands shared their
interpretations of the meme – Elle Magazine poked fun at the many sides of Megan
Markle, Nasa boasted about its mass range of technology, while many high profile
celebrities – Naomi Campbell, Vicky Pattison and Olly Murs to name just a few – also used
the opportunity to engage and have fun with their army of followers.
WHAT?
The home of the whopper was grilled by vegans after one huge whopper in
Veganuary!
WHO AND WHEN?
Global giant Burger King jumped on the vegan trend by creating a plant-based
burger for Veganuary…with one snag – it wasn’t suitable for vegans as it was
cooked on the same grills as their other meat burgers. Whoops!
WHERE?
Dominating conversation across social media and national news media, the burger
blunder was even picked up by vegan-trend-hating Piers Morgan on GMB
WHY?
Instead of admitting a mistake had been made, the brand came back claiming the
new burger was ‘for those wanting to reduce their meat consumption’. Whopper
loada b******s.
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