Newsjacking for Money.co.uk

Brazen was challenged to drive brand awareness and links to leading price comparison money.co.uk website via online national, regional and trade news outreach and to increase money’s Google search rankings, in turn driving traffic to the website and increasing sales.

We launched a high-profile, news-jacking programme to ride the media agenda – securing coverage  and links in top-tier media week in, week out.

This was supported with pro-active news campaigns to support key vertical products – credit cards, pensions, insurance, loans etc.