Challenge & Solution
wilko’s summer trading campaign pivoted to focus on their own-brand cleaning range. We were challenged to create engaging and innovative organic social content, which could be boosted to convert new and existing customers over a two month period.
We created a bank of social-first images and videos that could be utilised cross-channel, maximising reach while efficiently spending budget.
By using engaging and timely copy that aligned with customer conversations on Cost of Living, we aimed to position wilko as a supportive and relevant brand.
Results & ROI
- Strongest sales week to date for wilko own-brand cleaning products
- 6.4M Organic impressions, 5.2M Paid impressions
- Total CPM of £1.03
- +20K engagements
- +5.6K social media followers during the campaign period
