Hear Her Roar For Greene King
Idea
The UK’s leading pub company and brewer, Greene King, challenged Brazen with generating a buzz around the Women’s Euros, showcasing Greene King as the home of pub sport.
Brazen delivered awareness in abundance, conducting research that revealed more than a third (37%) of Brits had never heard of a single female footballer.
Brazen flexed its creativity to launch the Hear Her Roar campaign – a limited time offer where any customer who shared a name with a Lioness could get a free drink.
Impact
336
hits during the group stages of the Women’ Euros tournament, Brazen achieved
158
broadcast hits
148
online hits
30
social pieces of coverage with a combined reach of over over 1BN
126
pieces of online coverage provided link inclusion with an average DA of 59
Media
coverage included top tier outlets such as; LadBible, Sky News, BBC News TV, CNN, The Sun, The Daily Express and BBC Radio 5 Live
