Hails & Fails – September 27th 2024
More downpours are on the way, with the Met Office warning of more flooding and travel disruption across parts of England. But come rain or shine, brands must never stop!
Schuh embraced inclusive shopping experiences, Asics committed to daily movement and Burger King fed exhausted new mums! While a Chinese Zoo made headlines for a very fluffy fail.
HAILS
Single shoe initiative
Shoe brand Schuh introduced a first-of-its-kind initiative, allowing customers who require only one shoe due to a disability to buy one at 50% off the price of a pair.
Committed to making fashion more accessible and inclusive for everyone, schuh stores nationwide are embracing the initiative.
Jess Redfearn – Midweight Creative: “Wow. How has this not been done before? Well done Schuh”
World Mental Health Day meets The Succession
Sports footwear brand ASICS recruited Succession star Brian Cox to play “the World’s Scariest Boss” – demanding office workers everywhere to get up from their desks this World Mental Health Day.
In a one-minute PSA, the straight-talking actor from the award-winning comedy-drama doesn’t beat around the bush about the danger of the desk, before calling on us all to put our mental health first by taking a ‘Desk Break’. All delivered with Asics on, of course.
With research showing our mental state declines after only two hours of continuous desk-based working and stress levels rising after four hours, this campaign is so important.
Alice Lee – Account Manager: “Sports brands usually target active exercisers, but this is going a step further and encouraging people who should be moving more. Prevention is better than cure! This also uniquely puts the onus on us as individuals to maintain an active lifestyle And using Brian Cox from Succession? Just CLASS!”
Burger babies
Burger King’s latest campaign ‘Bundles of Joy’ celebrates the joy of post-birth meals to resonate with mums everywhere!
Made live on Thursday – the day the most babies in the UK are born – the campaign features posters of real new mothers tucking into a burger from their hospital bed, straight after giving birth.
As well as the posters and a social film, the brand also created a one-day hotline “The Grill Line” to deliver Whopper Meals directly to new mums in London on their special day.
Barnaby Kellaway – Account Director: “A juicy burger is the least mothers deserve after literally giving birth to a human! Props to Burger King for offering up a much-deserved feast.”
FAIL
Chinese zoo wins headlines for very questionable creative problem solving
A Chinese zoo admitted that the pandas in their exhibit were, in fact, dogs painted black and white this week – and we’ve been laughing all week.
Visitors to the Shanwei Zoo soon grew suspicious when the animals began panting and barking. The “pandas” were actually Chow Chow dogs.
Visitors have since demanded their money back for false advertising.
Francesca Warwick – Account Manager: “This story was undoubtedly a fail as it’s almost a shocking question of ‘how did they think they would get away with that?!’ – especially given that the Panda is the international symbol of the country and that it’s not the first time this has occurred. It goes without saying that false advertising is never a good thing, and we should not condone dying dogs for commercial gain, HOWEVER, you do have to admit that ‘Pandogs’ are cute…but then again so are real pandas!”
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