Hails & Fails – October 4th 2024
Did September even happen? We’re not entirely sure. But who cares because it’s officially spooky season and brands everywhere are striving for scarily good ideas that make you scream with joy! Roll on Halloween!
Singer James Blunt broke the internet with a creative stunt, wedding venue Old Marylebone Town Hall probably broke a wedding world record and stationery brand Stabilio Boss made highlighting fashionable. While TV personality Phillip Schofield dug an even deeper hole for himself this week to be our fail of the week and a premature Halloween horror…
HAILS
James Who?
Pop star James Blunt created noise around the re-release of his album ‘Back to Bedlam’ by pledging to legally change his name if it reaches number one in the charts.
In the forty second video posted to Twitter, the pop star, who is known for his smash hits ‘You’re Beautiful’ and ‘Goodbye My Lover’ as well as his self-deprecating tweets, turns to the camera and asks, “Wanna ruin my life?”. He then encourages viewers to comment their name suggestions and that the most-liked comment wins!
Imogen Ruddick – Senior Influencer Manager: “Blunt’s social media persona is always brilliantly funny, with love-or-loathe attitude and self-deprecating tone of voice. And this announcement film is great with some particular names being thrown as options (no imagination needed here!) Personally traumatised by this album being 20 years old however…”
Love is definitely in the air
To mark their 100th anniversary of hosting weddings, Old Marylebone Town Hall hosted 100 wedding ceremonies for 100 couples in just over 14 hours this week to be head over heels in headlines.
With the first couple getting hitched at 8am and the last not till 22:30 that night, it was a true day of love!
The idea landed the venue live coverage on BBC News as the world followed the story via the live streaming of every ceremony.
Daisy Brooks – Account Manager: “I LOVE THIS! So simple, yet so effective. How can you not enjoy a campaign that celebrates love?!”
The statement stationery set
Highlighter company Stabilo Boss partnered with designer fashion brand Dolce & Gabbana to create the luxury office stationery essentials we never knew we needed.
The 4 limited-edition highlighter pens are adorned in D&G’s distinguishable iconic patterns like leopard and zebra print to promise stylish, low-key highlighting to text.
Who knew being organised could look so good?
Jess Redfearn – Midweight Creative: “Great ideas are unexpected, taking you a second for your brain to accept they are real! And this amazing partnership is a perfect example.”
FAIL
A celeb cast away…
Former This Morning host Phillip Schofield failed to relaunch his career this week with his Channel 5 documentary ‘Cast Away’ flopping with just 1.4 million people tuning in.
The shamed TV presenter who had a questionable but not illegal affair with a younger colleague at This Morning, returned to our screens on Monday in the show that sees him live alone on a small island off the coast of Madagascar, imitating Tom Hanks in the movie of the same name.
While Schofield had hoped the documentary would help mend his public image, viewers have run to socials to call the whole thing “narcissistic” and “unremorseful”.
Adam Moss – News & Creative Director: “Too soon? Probably. Timing is everything and it definitely feels like Phillip Schofield isn’t far enough removed from the scandal that took him off our screens to be back on them once again so soon. The ‘me, me, me’ call-outs on socials are unsurprising given the timeline too.”
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