Lyon Coffee Launch With Melanie Sykes
Idea
Who knew coffee came in a (tea-shaped) bag? Brazen undertook a high-profile social & traditional PR campaign for Lyons – educating the nation about Lyons Coffee Bags and introducing a new brand ambassador, Mel Sykes. Combining media launch, news story, rich video & sampling.
Impact
16
national media pieces, including online
945m+
Reach
14
event mentions
6
posts from Melanie Sykes (97k Instagram followers)
141k
video views
305k
Facebook reach and 230 engagements
5.2k
Twitter impressions and 300+ engagements
186
Instagram likes for posts around the partnership
