Why are Barack Obama and Magnet Kitchens Hanging Out With Google?

Ever wondered what it would be like to hangout with your favourite musician, interior designer or celebrity chef? To ask all those questions that you’ve been dying to ask?

What’s their favourite colour? Are they a morning or evening person? How many sugars do they take in their tea?

Thanks to those clever people at Google it’s possible to hangout with… well, anyone from anywhere in the world. All you need is an internet connection, a Google+ account and a webcam. The Google Hangouts facility is an instant messaging and video chat platform.

In May 2013 the first incarnation of Google Hangouts was born. Since then it’s had several updates and it’s now emerged as powerful social tool that can be utilised in a number of content marketing campaigns. Heck, even President Obama’s done one to address the US.

Not one to shy away from social advances, last week we decided to put Google Hangouts through its paces by hosting a live interview with the UK’s top interior design blogger, Will Taylor, on behalf of Magnet. The talented BBC presenter Mandy Henry, also kindly agreed to be our host. In essence, Mandy would act like a talk show host with Will as our guest (but unlike The Jonathan Ross Show, our stars were 200 miles apart).

Of course, you can have up to 12 people in a Google Hangout at any one time, and there’s no limit on how many people can watch the live broadcast.

In the run up to the live date we used Magnet’s social media channels to promote drive traffic to the Google Hangout and build up a bank of consumer questions for Will. During the 30-minute duration of the broadcast, Mandy fired the questions at Will and he answered like a pro. Who knew there was so much to say about hacking?

Anyone from across the world can tune in and watch a live interview. We also integrated a Facebook comments plugin to the web page so anyone watching could post questions directly to Will in real-time.

Post-Google Hangout, Magnet now benefits from a fully optimised permanent video of the broadcast that can be used as content across social platforms and the web, promising to deliver fantastic benefits to Search. The Google Hangout has also been broken down into five smaller bite-size videos to create even more quality, sharable content.

You can watch Will’s Google Hangout for yourself, below:

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