The brand boasts 111 showrooms nationwide with another three set to open this year, including Belfast and handles every stage of a customer’s kitchen or bedroom project, from design and manufacturing to installation, from the UK.

Within this new partnership, Brazen will work to amplify Wren’s market presence, drive customer engagement, and enhance the brand’s reputation for quality, affordable value, and excellence. The agency was appointed after impressing with its results-driven creativity and ability to work across channel to deliver a multiplicative effect for customers.

In addition to its UK operations, Wren is also expanding in the US and the remit for Brazen includes devising campaigns and setting strategy for in-market activation.

Peter Burling, Client Director at Brazen, said: “We’re proud to be home to big brands and big ideas, and we’re excited to collaborate with Wren.

“A real British success story, we look forward to boosting their profile and highlighting the exceptional quality of its product offering, great value and customer service by combining our strategic approach with JawToFloor® creativity and execution.”

Amy Clayden, Chief Marketing Officer at Wren, said: “We were impressed by Brazen’s creative approach to engaging our customers and generating measurable results. Their experience in working across channels to support and lift the entire marketing mix aligns perfectly with Wren’s goals. We are confident that Brazen’s proven retail expertise will help us to grow and further enhance our number one market position through customer acquisition across both kitchens and bedrooms.”

Brazen PR’s winning of the Wren Kitchens contract follows its recent accolade as the Best Agency Outside London at the 2023 PR Week Awards. The agency works across multiple marketing disciplines for some of the country’s biggest brands, including Dr. Oetker, Greene King, La Redoute, and The Range.