Globespotting – February
PR Campaigns & Stunts
DIE-SELL FAKES
What?
Diesel sells ‘fake’ clothing created to mock the knock-off culture in fashion and to promote its #GoWiththeFlaw campaign.
Who and When?
International fashion brand Diesel set up a pop-up shop selling a knock-off collection that it had actually designed named ‘Deisel’. The pop up shop was set up on Canal Street in New York City, a location well known for selling fake fashion goods.
Where?
The campaign was covered globally with pieces on the Metro, Vogue, Dazed, Women’s Wear Daily, Marie Claire and more.
Why?
Diesel used a threat to the fashion industry as an opportunity to secure global media coverage and drive awareness from its campaign. So good, the limited collection has now become a collectors item as a result.
MONOPOLY CHEATS
What?
Monopoly released a ‘Cheaters Edition’ of the popular board game broke the internet this month following rave reviews.
Who and When?
The famous board game from Hasbro has released a Cheaters Edition which encourages players to break the rules with cheat cards containing evil challenges.
Where?
The campaign was covered internationally in the Independent, the Mirror, the Metro, People, CNET, the Sun, the Huffington Post, USA Today and many more.
Why?
Monopoly, despite being almost 100 years old, continues to reinvent itself time and again and garner worldwide fame (and sales) as a result.
CONOR COMES TO BLACKPOOL
What?
Brazen client, Madame Tussauds Blackpool unveiled its Conor McGregor wax figure.
Who and When?
Madame Tussauds Blackpool unveiled its new Conor McGregor wax figure in his signature pose on the anniversary date of his five year UFC deal.
Where?
The campaign received a lot of press attention and was covered nationally including pieces on the Mail Online, The Sun, The Mirror, the Daily Star, the Daily Record and more.
Why?
The wax figure gained national attention due to the accuracy of the design, especially compared to the failed Irish version by a smaller attraction, which looked nothing like him and received bad press.
3 BILLBOARDS UK
What?
3 billboards were unveiled close to the Grenfell site in the style of the recent award-winning film, Three Billboards Outside Ebbing, Missouri
Who and When?
Justice4Grenfell, with BBH Labs, recreated the scene from ‘Three Billboards Outside Ebbing, Missouri’ to highlight the lack of justice 8 months on from the tragedy.
Where?
The visual stunt received coverage on BBC News, The Guardian, Huff Post, Evening Standard, and even crossed the Atlantic appearing on ABC News.
Why?
The government is currently accused of inaction following the death of 71 of the building’s residents – the cunning visual stunt puts the fictional film’s theory into practice and has been used to increase public awareness and action from the council and government.
YORKSHIRE PUD PIZZA
What?
Brazen, client Chicago Town timed the launch announcement of its newest flavor, mac & cheese to coincide with National Pizza Day, while UK grocer, Morrisons created a Yorkshire Pudding pizza.
Who and When?
Yorkshire pudding and mac & cheese were added to the well loved pizza products for these two cunning culinary items
Where?
The news received coverage in a number of national media outlets, including The Sun, The Independent, and Metro, as well as top social outlets LadBible, UniLad, Pretty 52.
Why?
Using a national day for PR success is an oldie, but a goodie!
REALLY FCKING SORRY
What?
Following a 2 week ordeal which saw branches of KFC close up and down the country due to a shortage of chicken, the fried chicken chain released an apology advert.
Who and When?
KFC took out a full page advert in The Sun and Metro to apologise to the nation for the inconvenience over the past 2 weeks with a genius twist on its brand name.
Where?
While they chose the Metro and Sun to place the ads, the hilarious stunt secured them global coverage and positive chatter on social.
Why?
KFC managed to turn round what could have been a PR disaster into a PR master-stroke and by using humour won them public favour and brand love.
Trends
#METOO
The #MeToo campaign has gained considerable momentum this month. The hashtag was initially set up by actress Alyssa Milano to raise awareness about the prevalence of sexual assault and harassment.
A number of actresses and musicians at award ceremonies have shown their support for the campaign by wearing black outfits on the red carpet. At the BRIT awards, many celebrities sported white roses to show solidarity for the movement
VALENTINE’S DAY
The internationally celebrated day of love provides the ideal seasonal hook for any PR, marketing or social media campaign.
With couples and admirers using it as an opportunity to show their love and affection, seasoned marketers use the day to coordinate their campaigns. Notable activity included Greggs, the high-street baker holding an exclusive in-store 5 course meal, and our very own Bear Grylls Adventure attraction proving that first dates are indeed as thrilling as jumping out of a plane!
FASHION WEEK
February is the time of the year that the most sartorial savvy members of society gather to showcase their latest designs and styles.
The twice yearly event is always a talking point amongst journalists and social media, with innovative and interesting events and campaigns being used to promote fashion brands during the four fashion weeks across the globe. Even the Queen joined in this year!
#PRFAIL
OH SSSSAUSAGES!
What?
Richmond Sausages’ partnership receives consumer backlash as they team up with Scarlett Moffatt
Who and When?
Sausage producer Richmond was left red-faced following its campaign to celebrate working Britons, as social media users took to Instagram to complain about the quality of the product and questionable partnership with the Gogglebox star
Where?
Sausage producer Richmond was left red-faced following its campaign to celebrate working Britons, as social media users took to Instagram to complain about the quality of the product and questionable partnership with the Gogglebox star.
Why?
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