Hails & Fails – February 21st 2025
The final Bridget Jones movie ‘Mad About the Boy’ took the UK by storm this week, extending the Valentine’s Day vibes well beyond the 14th February, and scooping gold plated reviews from cinemagoers.
So, here are some campaigns we’d also give five stars.
HAILS
Heinz cooks up some hype
Heinz was hailed “genius” for launching Blue String Soup to celebrate the launch of the new and final Bridget Jones film ‘Mad About the Boy’ that has been hailed as good as rom com classics including Love Actually and Notting Hill.
In the original Bridget Jones’s Diary movie, Bridget famously turns a soup she is cooking for a dinner party blue by accidentally using coloured string to tie some leeks together.
Unfortunately (or fortunately, we’re not sure?) Heinz hasn’t actually created the soup, just shared a photo of a mock-up on their socials with the caption, “It must have been the soup. Happy Blue Soup Day to all who celebrate!”
Drake “ad” goes viral
Rap star Drake went viral in a bizarre video showing him launch his shoe at an unidentified drone flying into his penthouse suite balcony. Yeah, it’s weird.
Fans immediately started speculating whether it was real or if it had been deliberately orchestrated to advertise a betting website named Stake, with savvy users spotting a number of signs including that the website’s logo being clearly visible on the laptop on a table on the balcony and a clear reflection of a man standing on the balcony operating the drone.
Ad or not, it’s won Drake headlines.
Nando’s spice up skincare
Portuguese restaurant chain Nando’s launched a limited-edition face cream!
The innovative creation is to celebrate the return of the beloved Creamy Salad Dressing to the restaurant’s sauce station. The “extra creamy” face product boasts health benefits, apparently, as it’s infused with anti-ageing, anti-fungal and skin-smoothing ingredients like garlic and black pepper.
Now that’s what you call a cheeky Nando’s!
FAIL
Hotel turns Paralympian away
A Paralympian fencer was not allowed to use a hotel room he had paid for because of his disability.
Piers Gilliver, a Tokyo games gold medallist who uses a wheelchair, was told by staff at the Ibis Rotherham East that it was hotel policy for him to not stay on the upper floor.
Despite Gilliver insisting he did not need a more accessible room or help and that he had specifically booked the upper floor, he was forced to leave the premises.
An Ibis spokesperson has since apologised.
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