Hails & Fails – July 26th 2024
HAILS
Monzo’s ATMmm
Online bank Monzo collaborated with Greggs to create sausage dispensing ATMs in the bakery’s home town Newcastle. Erm, TAKE OUR MONEY!
The idea, inspired by data that found 2.3 million Monzo customers spent more than £70m on Greggs last year, had the public lining the streets for a free meat or vegan roll to help remind them that with Monzo your money goes further.
The ATMmm also gifted every 100th customer a £50 Greggs High Roller gift card.
Mondie Tomberé – Social Account Executive: “For the love of Greggs! This brilliant activation by Monzo delivered what their customers needed – a comprehensive money management tool and a cheeky sausage roll.”
Trainline’s Friend Finder
App Trainline helped people find their friends in festival crowds last weekend with the power of tech.
The activation involved a pop-up Friend Finder tent at Benicassim Festival which invited lost festival-goers to come in and take a photo of themselves, along with an accompanying written message to their mates.
Their face and message were then projected onto a large LED screen high above the tent for the entire festival to see!
Jess Redfearn – Midweight Creative: “This is a perfect example of creative problem solving, something Trainline have been really mastering recently with their work with charity Missing People last year which helped find missing people via train stations.”
Samsung’s Fold Town
Samsung stopped commuters in their tracks with an OOH campaign featuring giant folded in half London buses.
Taking over East London, the campaign coined ‘Flip Town’ has successfully launched the new release of the Galaxy Z Fold6b and Z Flip6, with folded telephone boxes, lampposts and park benches all winning the brand fame and headlines.
Sophia Stewart – Strategy Director: “This omnichannel campaign is genius. Taking what’s truly ownable for Samsung and putting it at the heart of such a disruptive activation – in a key location for the brand’s target audience, no less!”
FAIL
Global IT Outage
Crowdstrike’s corrupt software update resulted in what could be the worst cyber event in history this week.
Affecting an estimated 8.5 million computers around the world, the incident impacted banks, airlines, hospitals, and many other businesses across the globe. Fail with a capital F for Microsoft Windows.
Lee Hughes – Creative Intern: “It’s massively concerning that one of the world’s most prominent cybersecurity firms managed to make a blunder this big. I can only imagine the panic everyone is still facing, very likely that people are withdrawing tons of cash from their banks and abandoning services related to Microsoft in any way.”
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