Hails & Fails – November 28th 2025
From beloved mascots and bedazzled milestones to a podium arrival no one saw coming, this week delivered some standout brand moments. Aldi finally brought Kevin the Carrot to the altar, Clearblue added sparkle to life-changing news, and a full-size pink LEGO Cadillac turned heads at the Las Vegas Grand Prix. Meanwhile, the Office for Budget Responsibility faced a very different kind of attention after leaking the week’s biggest news story.
HAILS
Kevin the Carrot finally ties the knot
Aldi has delivered the ultimate feel-good payoff: after years of festive flirting, Kevin the Carrot has finally made it down the aisle. The brand’s Christmas finale, featuring Kevin’s long-awaited wedding, has generated huge buzz across tabloids and social media. It’s the kind of joyful, family-friendly storytelling Aldi has absolutely mastered, rounding off another strong year for its most iconic vegetable.
Clearblue adds sparkle to pregnancy reveals
Clearblue has taken the emotional moment of a positive pregnancy test and elevated it with a playful, bedazzled keepsake stick designed for shareable announcements. Covered in crystals and crafted for an Instagram-ready reveal, it taps perfectly into modern announcement culture. Fun, unexpected and humorous.
LEGO steals the show in Las Vegas
LEGO delivered one of the most surreal moments of the Las Vegas Grand Prix when Terry Crews chauffeured Verstappen, Norris and Russell to the podium in a full-size pink LEGO Cadillac. The stunt blended Hollywood energy with family-friendly creativity, overshadowing the race itself. Bold, bizarre and utterly unforgettable. A masterstroke from LEGO.
FAIL
OBR caught up in Budget leak embarrassment
The Office for Budget Responsibility has found itself at the centre of a political storm after a Budget document link was reportedly accessed by an “external person”, prompting a cybersecurity investigation and a flurry of finger-pointing. With sensitive information circulating prematurely and multiple officials blindsided, it’s an avoidable and deeply awkward moment for an organisation built on trust, rigour and responsibility.
