Hails & Fails – September 6th 2024
September has arrived! Time to say hello to pumpkin spice lattes, cardigans and cosy evenings at home reading Hails & Fails.
Pepsi won the hearts of glam girlies everywhere, Bratz recreated a trending moment and Oxfordshire B&B Fyfield Manor won headlines for a smart marketing spin. While Oasis chaos continued…
HAILS
Pepsi Popper!
Anyone who enjoys treating themselves to a fresh manicure will need to sit down for this… Pepsi Max has created the Cherry Ring Popper – a tool designed to be worn on your index finger that helps you open a can of Pepsi with long nails!
Already doing the round on socials, this is the perfect example of creative problem-solving.
We need one immediately.
Rebecca Cohen – Head of Social, Influencer & Content: “IYKYK. Pepsi proves it knows its consumers by recognising a (very real, in my opinion) consumer problem and providing the solution. An incredible example of Marketing 101 that’s fun at the same time.”
It’s a Bratz autumn!
If you don’t already follow the Bratz Instagram account, here’s your signpost!
The American fashion doll and media franchise created a Bratz version of Sabrina Carpenter and Jenny Ortega this week in response to the release of the pair’s collaboration on Carpenter’s latest release ‘Taste’… the video for which sees the pop star and Beetlejuice Beetlejuice actor kiss!
The reactive post is part of the brand’s ongoing reactive marketing strategy of recreating trending moments with the dolls.
Jess Redfearn – Midweight Creative: “I somehow hadn’t seen the Bratz Instagram before this popped up on my LinkedIn, and now I couldn’t be more obsessed! Such a clever way to keep the brand relevant.”
The 880-year-old Gen Z
An 880-year-old bed and breakfast in Oxfordshire went viral after adopting a Gen Z approach to its marketing.
Captioned ‘When you ask your Gen Z daughter to write the marketing script’, the TikTok post describes the B&B as “giving zen”, “very demure” and having “so much rizz” – as any Gen Z would say.
The post has since been viewed 9.4m times, with the mother and daughter team and landed a headline on BBC News.
Slay!
Lucy Jones – Junior Copywriter: “Entertaining, engaging and educating all in one, no cap. Social teams up and down the country are busy seeking out their Gen X colleagues for their time to shine. Big slay!”
FAIL
Dynamic pricing scandal
It will come as no surprise that this week’s fail is the Oasis “dynamic pricing” scandal which left millions of fans angered as tickets to the reunion tour more than doubled from £148 to £355 on Ticketmaster, prompting the government and UK’s competition watchdog to pledge to look into the use of dynamic pricing.
The Manchester-born band has since released a statement acknowledging the chaos, “While prior meetings between promoters, Ticketmaster and management resulted in a positive ticket sale strategy, which would be a fair experience for fans, the execution of the plan failed to meet expectations”
Barnaby Kellaway – Account Director: “The Oasis reunion love-in has officially come to an end – and in quite disastrous fashion. Sadly, ticket vendors are no stranger to controversy and discontent, with this debacle marking yet another gaffe in what’s becoming an all too long line of them. Boo!”
Want more information? Contact us here