UNBOXED: Back to School Edition
Class was officially in session for the latest round of UNBOXED, Brazen’s seasonal influencer sampling initiative that puts brands into the hands of creators right when they need them most.
Watch the video!
Why Back to School?
Back to School is one of the biggest cultural milestones of the year. For parents, it brings excitement, emotion, and often a lot of pressure. Uniforms, stationery, packed lunches, the back to school to-do list goes on and on. During such an important time of year for parents and kids, brands have an opportunity to step up.
With so many brands looking to capitalise on the moment, the challenge is to cut through the noise. So, it’s important to remember that parents don’t want gimmicks; they want practical, helpful solutions that make the return to routine that little bit easier.
That’s where UNBOXED comes in.
Why UNBOXED works
UNBOXED is Brazen’s fresh take on influencer sampling. It’s seasonal, insight-driven and built around cultural moments that matter. By putting the right products in the right hands at the right time, we create authentic, relatable content at scale – without filler or fluff.
What we did
For Back to School, we curated a box of products from seven complementary brands, each one carefully chosen to reflect the realities of family life at this time of year. From household staples to wellness essentials, every product was there for a reason.
Delivered into the hands of trusted creators within our Brazen Buddies network, the result was content that felt timely, practical and relevant, turning a hectic retail moment into something parents could genuinely connect with.
The results 🎉
It delivered top marks:
30 creators
51+ pieces of content
695K reach
6K+ engagements
Huge thanks to the brilliant brands that took part: Baylis & Harding, HTI Toys, Warburtons, Dr. Beckmann, Natures Aid, Wilko, and Kenji.
What’s next?
We’re already preparing for the next chapter: Winter Wellness UNBOXED, a seasonal drop designed to help consumers stay well, feel comforted and beat the winter slump.
To find out how your brand can get involved, contact peter@wearebrazenpr.com
