Challenge & Solution
Brazen created a strategic celebrity influencer programme to drive awareness and sales of Nanu – the world’s first personalised pillow brand.
We enlisted three mega influencers – Sam Faiers, Louise Thompson and Cara Delahoyde – to give the gift of sleep to their partners for Valentine’s Day 2019.
A blend of stories and in-feed posts documented their online purchase journey and product reviews.
The highly targeted Instagram campaign saw content land every day in the weeks running up to February 14, allowing us to flood the network for maximum exposure.
Measurement of success was key with UTM links and promo codes used to track web traffic and sales.
Results & ROI
- Most successful single piece of activity across all channels during campaign period: 9 social posts with 1.6m reach, 25K+ visits to website, 6K direct swipe up clicks, over 750 orders, sales up 291%, 1K new Instagram followers
