Challenge & Solution
As the retained PR agency for Merlin Entertainments, Brazen regularly manages news-making and epic stunt creation for brands including Madame Tussauds Blackpool.
To mark the launch of a new £1M Marvel area within the attraction Brazen staged a stand-out stunt on Blackpool prom. The Hulk wax figure was photographed and filmed at dawn heroically bringing an iconic Blackpool tram to a standstill as passers-by looked on in amazement.
Results & ROI
- 129 pieces of coverage inc x3 TV and x2 radio features;
- Total reach 543,623,994;
- ROI 43: 1