Hulk Stops Traffic for Madame Tussauds
Insight
To launch its £1M Marvel Super Heroes area at Madame Tussauds Blackpool, Merlin needed a bold moment that would cut through the busy UK attractions market and drive footfall to the new experience.
Idea
We staged a headline-grabbing stunt on Blackpool Promenade. At dawn, the Hulk wax figure appeared to heroically stop an iconic Blackpool tram mid-track, with photos and video capturing stunned passers-by witnessing the Marvel Super Hero literally stopping traffic.
Impact
129
PR Hits
543m
Reach
43:1
ROI
