Bringing Marvel Super Heroes to Blackpool

Challenge & Solution

As the retained PR agency for Merlin Entertainments, Brazen regularly manages news-making and epic stunt creation for brands including Madame Tussauds Blackpool.

To mark the launch of a new £1M Marvel area within the attraction Brazen staged a stand-out stunt on Blackpool prom.  The Hulk wax figure was photographed and filmed at dawn heroically bringing an iconic Blackpool tram to a standstill as passers-by looked on in amazement.

 

Results & ROI

  • 129 pieces of coverage inc x3 TV and x2 radio features;
  • Total reach 543,623,994;
  • ROI 43: 1

 

  • Consumer PR Client Madame Tussauds Blackpool
  • PR Client Madame Tussauds Blackpool
  • Consumer PR Client Madame Tussauds BlackpooConsumer PR Client Madame Tussauds Blackpool launch Marvel Super heros
  • Consumer PR client Merlin Entertainments
  • Brazen Consumer Client Madame Tussauds Blackpool