A Dr. Oetker Baking Campaign Fit for a Queen
Insight
The Platinum Jubilee was a once-in-a-lifetime cultural moment, and Brits planned to celebrate with baking, but the market was fast becoming saturated with competing products.
Idea
We created a pop-up cake gallery in Windsor showcasing portraits of Queen Elizabeth II made entirely from real cakes, each celebrating a decade of her reign. The exhibition highlighted the brand’s Jubilee range, celebrated national baking habits and was underpinned by influencer product placement and targeted press coverage.
Impact
13.95m
Impressions
54
Hits
273%
Rise in Instagram visits during the campaign
