Cooking up a media storm with Wren Kitchen’s first ever press event

Idea

Wren has fast established itself as the UK’s No.1 kitchen retailer and is now growing into bedroom sales. Despite this the brand (while loved)  has had very limited interaction with the press.  To kickstart this, and give key media an introduction to the brand, we masterminded the business’ first ever press event at a flagship showroom.

Here, guests benefitted from virtual tours and trials of kitchen tech, cookalong activity with Emily English and a storage masterclass with the BBC’s Dilly Carter.

This event showcased the breadth of product available and helped the business develop strong media relationships for future activity.

Impact

19

Guests - Gold tier media & influencers

33

Content Hits - Shared at the event

1m

Reach - via influencer content

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Let's do it