Delivering an always-on influencer programme for La Redoute

Brazen has devised a ong term always on influencer programme for La Redoute that creates fashion and home specific social-first content with rights to re-purpose across marketing channels, driving additional value to their owned channels.

Our influencer brand ambassadors create engaging content on their own channels, driving awareness of their full product offering that can then be re-purposed across the La Redoute social platforms.

We delivered an always on, fully end to end managed, influencer programme, across both paid and gifted, engaging ambassadors and creators to drive awareness.