Holiday Mode: Activated

We were challenged with educating travellers that Manchester Airport’s £1.2billion investment extended into its retail and F&B offerings vs the terminals alone.

We created a summer-long awareness campaign ‘Holiday Mode: Activated’, designed to engage and inspire.

The campaign aimed to remind flyers that their holiday had just begun, creating peak-period buzz centred about a narrative that would drive awareness, talkability and, ultimately, commercial performance metrics across the airport.

*some images below provided by themanc