Holiday Mode Activated For Manchester Airport
Insight
Brazen created a summer-long awareness campaign, “Holiday Mode: Activated”, designed to engage, inspire, and remind flyers that their holiday begins the moment they arrive. The campaign combined creative content, strategic media partnerships, and social amplification to generate buzz and drive engagement throughout the peak travel period.
Idea
The campaign reached 4.9 million engaged audience members, attracted 15,000 new Instagram followers, and boosted website traffic by 583%, successfully increasing awareness of the airport’s retail and dining offerings while driving measurable commercial performance.
Impact
4.9m
Reach of engaged audience
15k
New Instagram followers
583%
Increase in web traffic
