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‘I RUG YOU’ DR BECKMANN
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Idea
Dr Beckmann asked Brazen to mastermind a high-profile PR stunt to put its No.1 Carpet Stain Remover on the news agenda, boosting brand awareness and sales.
So we told the story of Becki Cocks – a young woman who loved cleaning and caring for her beloved rug (Mat) so much, she married it!
We staged the wedding in a carpet shop, complete with guests, celebrant, wedding dress, bridesmaids plus all the trimmings, filming and photographing the entire event.
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Impact
22
News hits
3.4m
Video views inc The Sun Online
1.6m
Video views on X
11m+
Total social reach
63m+
OTS
25%
25% spike in sales of Carpet Stain Remover
Double
PR Award Winner