I’m a Celeb get me to Butlin’s!

When Coleen Rooney revealed that her favourite ever family holiday was at Butlin’s from the I’m A Celebrity…Get Me Out of Here jungle camp, Brazen sped into action to unlock a game-changing commercial opportunity for the holiday park brand.

Transforming her childhood memories into a massive media moment, within 72 hours a “Coleen Effect” had gripped the nation thanks to a reactive discount code that drove incremental sales.

From the Bush to Bogner, this low budget, fast-thinking, creative media relations campaign became one of the brand’s most successful PR initiatives ever!