KERRYGOLD PUTS THE ICING ON THE MEADOW CAKE

Challenge & Solution

We created an edible giant Irish meadow CAKE for Kerrygold Butter to raise awareness of the brand’s new ATL ‘Tales of the Meadow’ campaign.

We served 4,000+ slices of cake to London commuters, gained mass talkability, and generated nation-wide headlines.

 

Results & ROI

  • 40+ media hits
  • Social reach 182,988
  • 4,000+ slices of cake sampled 
  • 1,000 vouchers handed out 
  • 3,000 free Tales of the Meadow books handed out

 

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Experience Work