How we created an edible meadow out of cake for kerrygold

Make it happen   Raise brand awareness of Kerrygold’s ‘Tales From the Meadow’ children’s book and its dedication to feeding its dairy cows only with lush meadow-grass

What we did   Commissioned, filmed and photographed a jaw-dropping 10m2 cake, sculpted into an authentic Irish meadow in central London

Screen time   Coverage in 10 national newspapers, 30 regional, trade, online & blog hits, plus mass engagement with 3,500 slices of cake and 3,000 books sampled