Challenge & Solution
We created an edible giant Irish meadow CAKE for Kerrygold Butter to raise awareness of the brand’s new ATL ‘Tales of the Meadow’ campaign.
We served 4,000+ slices of cake to London commuters, gained mass talkability, and generated nation-wide headlines.
Results & ROI
- 40+ media hits
- Social reach 182,988
- 4,000+ slices of cake sampled
- 1,000 vouchers handed out
- 3,000 free Tales of the Meadow books handed out