Laterooms.com Puts The Bubble In Bath

Idea

Brazen was challenged to get Laterooms.com on the first page of Google news in organic search (up from page three). We smashed this target with a rolling programme of weekly news and content securing online coverage.

PLUS we created a high-profile ‘Digital First’ stunt – launching the UK’s first ‘Bubble Hotel’ in Bath, which aimed to increase online coverage and back links.

Impact

1st Page

Of Google News in organic search

Global

Media coverage

+28%

Online mentions

+232%

Facebook engagement

21

Quality backlinks

Super

Shareable content

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