Laterooms.com Puts The Bubble In Bath
Idea
Brazen was challenged to get Laterooms.com on the first page of Google news in organic search (up from page three). We smashed this target with a rolling programme of weekly news and content securing online coverage.
PLUS we created a high-profile ‘Digital First’ stunt – launching the UK’s first ‘Bubble Hotel’ in Bath, which aimed to increase online coverage and back links.
Impact
1st Page
Of Google News in organic search
Global
Media coverage
+28%
Online mentions
+232%
Facebook engagement
21
Quality backlinks
Super
Shareable content