Challenge & Solution
Brazen was challenged to get Laterooms.com on the first page of Google news in organic search (up from page three). We smashed this target with a rolling programme of weekly news and content securing online coverage.
PLUS we created a high-profile ‘Digital First’ stunt – launching the UK’s first ‘Bubble Hotel’ in Bath, which aimed to increase online coverage and back links.
Results & ROI
- Page 1 of Google News in organic search
- Global media coverage
- Online mentions +28%
- FB engagement +232%
- 21 quality backlinks
- Super shareable content
