Launching Butlin’s Skypark
Insight
Butlin’s SKYPARK, a £2.5m inclusive playground, needed to capture attention from hard-working UK families, despite leaked CGI plans, while showcasing accessibility for all children.
Idea
Brazen surveyed UK families on play opportunities and teamed up with TV personality and autism advocate Christine McGuinness, whose personal experiences brought authenticity to national and regional interviews, championing play for every child.
Impact
106
PR Hits
290m
OTS
8k
Social enagements
