Launching the Masked Singer experience at Butlin’s
Idea
Drive awareness of the exciting arrival of The Masked Singer shows to Butlin’s resorts, the home of entertainment.
Cut through the noise with a survey to reveal the nation’s karaoke habits, pulling out key data around Brits’ favourite karaoke songs and live performers. Plus a nationwide competition giving one family a VIP The Masked Singer experience to drive data capture.
We amplified our story with a fun and creative photoshoot at Butlin’s Minehead resort with popular characters making the most of the resort facilities.
Impact
46
Coverage hits across national, consumer, regional & online titles
10x
National hits including The Sun, Sunday Mirror and Daily Star
80.7%
Of online coverage achieved included a back link to the Butlin’s website
253.9m
OTS for the campaign