Challenge & Solution
Magnet Kitchens challenged Brazen to reimagine its PR strategy to position Magnet as a more premium, aspirational brand and to communicate its design expertise through elevated tactics and TOV.
Brazen responded with a new approach to PR, using carefully considered language and adapting a new, authoritative TOV in the kitchen design space. Brazen amplified its PR tactics to not only earn coverage in premium titles, but to secure more online links than ever before to drive referral traffic back to the site. Brazen also established new, ongoing relationships with premium, design-led partners (Michelle Ogundehin & Sophie Robinson) who further strengthened the new approach.
We have brokered and leveraged the Which? ‘Best Buy’ accreditation, manage the brands Trustpilot relationship and negotiated the installation of a Magnet kitchen at GHI for ongoing brand activity.
Results & ROI
- 259M OTS (+141% increase YoY)
- 171 total pieces of coverage (108 in national titles)
- 78 online hits
- 44 online hits with links (+83% increase YoY)