Challenge & Solution
To drive awareness for Optical Express’ laser eye surgery offering amongst a 20-35 year-old audience and address the fear factor we devised a rolling programme of influencer activity and began outreach to a series of ‘glasses wearing’ influential reality TV and millennial celebrities
In return for the surgery, the influencers would give an exclusive media interview and have their experience filmed by Brazen’s in-house video production division, Brazen LIVE.
The Optical Express influencer campaign featured Celebrity Love Island’s, Alex Bowen and Olivia Buckland, reality TV star, Jodie Marsh and Insta-star and model, Demi Rose Mawby.
Results & ROI
- Achieved 13 pieces of coverage (6 national) with 1.29Bn reach; 62 social post by celebs/media with 91M reach; Video views at 250k; ROI: 580:1