Baby Cheesus For Pilgrims Choice

Brazen was challenged make news headlines for client Pilgrims Choice and help grab a slice of Christmas consideration and make it the number one cheddar choice for the holidays.

We needed something to cut through all the noise so went big and bold with a jawdropping stunt

… we crafted the world’s cheesiest Nativity scene entirely from Pilgrims Choice! A FMD moment that disrupted the news agenda and got the world celebrating Baby Cheesus!