Red heads go free at showcase cinema
Insight
Showcase Cinemas wanted to drive footfall and brand awareness during the UK’s record-breaking heatwave, positioning cinemas as the ultimate cool escape.
Idea
Brazen reacted instantly to the heatwave, launching a playful campaign offering free entry for red-haired Brits on the hottest day of the year. The stunt highlighted air-conditioned screens as the perfect refuge from the sun, generating viral media coverage and social engagement.
Impact
320+
Coverage hits
42%+
Increase in market share
1m+
Organic social reach
