Red heads go free at showcase cinema

Challenge & Solution

As the UK experienced the hottest day on record, we jumped on a heatwave reactive story with our client Showcase Cinema, which resulted in national and global fame.

We announced that any Brit with red hair can visit Showcase Cinemas for FREE during the hottest day of the year, whilst highlighting our air conditioned cinema screens as the ultimate place to cool down and take shelter from the UV rays.

We issued out the offering to press and on socials – cue viral news everywhere (even across the pond!)


Results & ROI

  • Blanket global, national, regional and trade media coverage from the Daily Mirror, LADBible and New York Post; PR reach; 740.2M; Coverage hits: 320