HOW WE TURNED THE DRUDGE OF THE DAILY COMMUTE INTO A SILVER SERVICE MIDWEEK TREAT

Make it happen Brazen was asked to mastermind a high-profile consumer PR campaign with a creative stunt at its heart to prove to the nation that Dr. Oetker Ristorante pizza can truly ‘Make Midweek Matter’.

What we did There’s nothing more monotonous than the mid-week commute to and from work (especially by train), is there?

So one wet Wednesday in April, we treated 32 London train commuters travelling on the 15.36 from Paddington towards Cheltenham Spa to an unforgettable 1st class pizzeria experience – instantly making their midweek matter.

The unsuspecting passengers were given ‘golden tickets’ as they boarded the train at Paddington into a First Great Western carriage – transformed with white linen tablecloths, real crockery and glassware and serving a selection of fine wines. No trolley service and crisps for this lucky lot.

Next, 16 waiters in full silver service uniform boarded the train at Didcot Parkway – serving up delicious Dr. Oetker Ristorante Mozzarella pizzas under silver cloches.

The stunt took traditional ‘Food PR’ for the UK’s no. 1 thin and crispy frozen pizza brand Dr. Oetker Ristorante to a whole new level, and the production was created, managed, filmed and promoted by Brazen and our in-house production team, Brazen Live.

Screen time Widespread national media coverage inc The Sun plus over 170 regional hits; One highly engaging rich video delivered by Brazen Live, our in-house content production arm; Overall reach: 445M people (and growing); 500,000 video views (15,000 were organic); 570 reactions on social media with 100% positive sentiment.

  • Consumer PR campaign for Dr Oetker Ristorante Pizza
  • Social Media campaign for Dr Oetker Ristorante Pizza
  • Content Marketing Campaign for Dr Oetker Ristorante Pizza
  • Dr Oetker Pizza Ristorante