Challenge & Solution
Make mid-week meals more interesting!
Brazen turned the drudge of the daily commute into a silver service midweek treat for train commuters – with free 1st class upgrade and freshly prepared Dr. Oetker Ristorante pizza – creating one highly engaging video
Results & ROI
- Widespread national media coverage inc The Sun, both online and traditional
- One rich video delivered by Brazen Live
- 500,000 video views (15,000 were ‘organic’)
- Reach: 445M people (and growing)
- 570 reactions with 100% positive sentiment online
