The Range Superstore Roll-out

We’ve worked alongside the team at CDS Superstores to drive awareness and buzz around the new The Range Superstores, opening a HUGE 55 new stores featuring new Garden Centres by Homebase in four months. Taking a hyper-local approach, pre-launch coverage landed ahead of each superstore opening its doors to a queue of consumers; post-launch, we sold in opening day content to regional media and amplified this with LinkedIn posts for the relevant brand(s)