When it rains, Greene King pours!
Insight
Rain puts people off heading to the pub and weather forecasters consistently positon March as the wettest month – providing the perfect cultural hook.
Idea
We flipped the problem into a positive by launching Greene King’s biggest ever giveaway: 100,000 free pints triggered by the first spring raindrop in Manchester (officially the UK’s rainiest city) became our campaign hub, fronted by influencer podcaster and all-round tall guy Peter Crouch. National survey data and social content drove conversation about how weather impacts pub-going.
Impact
650+
PR hits
3.73m
Social impressions
600m+
OTS
