
Kate and Wilko Photocall

Idea
We were tasked to make headlines for a new wilko store opening Kensington High Street just in time for Christmas.
Jumping on the Royal connection, we enlisted two of the nation’s best look-a-likes to be photographed and videoed paparazzi-style, bargain shopping for festive fare, securing National media coverage inc Daily Mirror, Daily Mail and Daily Express.



Impact
46
pieces of coverage inc national press and online
675k
video views on Facebook and maximised footfall in opening week